With over fifty-thousand WordPress plugins available for download today – there’s no wonder you’re here trying to decipher which ones will actually boost your e-commerce sales. As in the end, that’s the main purpose of an e-commerce site – to make money! To help you boost your sales, I’ve listed the top 5 sales-boosting WordPress Plugins that I every e-commerce business owner must use.
As someone who’s worked with hundreds of businesses and WordPress for over 10 years – I’ve seen it all – plugins that both make and break sites. A lot of business owners fall into the trap of having too many plugins – not realising that the more you add, the slower (and less secure) your website is going to get. Instead, I’d go through the list of plugins – deactivating the ones that definitely don’t make a positive (if any) impact on your website. For all the other plugins, deactivate each of them one-by-one and see if it negatively changes your website. You’ll probably find that there were a few there you thought you needed – but really didn’t.
The Top 5 Sales-Boosting Plugins
Yoast SEO is one of those plugins that everyone has – and for a good reason. On-site Search Engine Optimisation (SEO) is the process of modifying your website to increase your rankings for particular search terms on Google and other search engines. To get it done by a professional agency – you’re possibly looking at hundreds of dollars an hour out of your pocket.
Yoast SEO offers a range of basic tools and tests that allow you to fix up common SEO mistakes that Google doesn’t take lightly. The plugin analyses your website and posts’ SEO scores – and provides an explanation on how to fix it. Further, you’ll be able to customise how you’d like your webpage to appear on Google. Pretty nifty!
This powerful plugin will speed your website up by caching its contents – all with the click of a button. There is no doubt about it – a fast website means higher sales. Most people simply don’t have the patience to wait 5 seconds for a website to load – so this plugin is a no-brainer.
Don’t ever expect people to wait
There are a huge range of other speed-oriented plugins that can do wonders – so if you’re still hungry for more speed, check-out these:
- WP Smush – compress and optimise your images
- Autoptimize – compress CSS, HTML, JS and async-ing
- AMP by Google – speed up your website for mobile visitors
Google Analytics is a powerful tool – although only if you correctly implement it into your website. This plugin will ensure your visitor data is correctly tracked and you get the most information possible out of Google Analytics implementation. A dashboard of information will be displayed within your WordPress dashboard – just make sure you’re really getting the most out of this information!
Although, if you already know how to (correctly) implement Google Analytics on your website without this plugin – then definitely do that instead. As mentioned earlier – more plugins generally
If your e-commerce business isn’t using email marketing – you’re missing out. Take a look at 70 email marketing statistics so you can understand just how empowering email marketing can be!
Once you’ve got yourself setup on Mailchimp (or an equivalent), I recommend downloading the plugin. In the case of Mailchimp’s plugin – you’ll be able to incorporate attractive sign-up forms and even connect it with WooCommerce. Take a look at this video from the creators:
The #1 Sales-Boosting Plugin
And coming first for the top 5 sales-boosting
Beeketing claims to boost your sales by minimising cart abandonments, increasing average purchase value, encouraging repeat purchases and much more. I too agree that if you get the setup and sales copy in-check, you’ll no doubt be able to boost your e-commerce sales.
Some of the other features include:
- Cart gamification
- Up-selling and Cross-selling
- Social proof
- Stock and Sales Countdowns
- Offer on user-exit
- A lot more
I think we can all agree that the more plugins, usually doesn’t mean the better. But if I were to choose just 5 sales-boosting WordPress plugins for e-commerce websites – these would be it.
There seems to be a ‘common thread’ of WooCommerce throughout these 5 plugins, and I think that’s saying something about how many people use and love WooCommerce. People (myself included) often assume everyone’s WordPress e-commerce websites already run WooCommerce! So let’s just call WooCommerce a pre-requisite to boosting your sales. What do you think?